My ambition is to drive a high performance culture with no agreement on Quality at any cost.

Genix Group of Companies, established since 2004, has been a leading Pharmaceutical Group in the region. There has been a great deal of complexity and processes to create and launch Daneen Beauty brand especially in Skin Care business as the complexity goes with designing formula, developing the brand concept, designing the packaging, and so many other factors. Having professional experience in Pharmaceuticals, we understand the meaning of Skin care due to our standing in Dermatology, we fully understand the needs and wants for the clients by holding market surveys and research.

We will continue to challenge the best technique of skin care and cosmetics with continuous R & D.

We strive to service our customers with those special products via effective marketing strategies.

Our aim is to make Daneen Beauty the most Trusted Skin Care brand globally.