Introduction
Throughout the world and its history, beauty has always been one of the top priorities of individuals. From using cosmetic products to self groom and care, people usually take measures to present themselves in a neat, professional, and beautiful manner. The majority of people would typically want to look their best. This and more other factors contribute to the continuous growth of the beauty industry, booming just recently in the past few years
The size of the global beauty market looks set to balloon from $465bn in 2017 to $750bn in 2024. The skincare industry is one of the most lucrative in the world. Currently, experts predict that it will be worth around $200.25 billion by 2025. That’s an incredible opportunity for aspiring entrepreneurs interested in starting a skincare line!
MISSION
Our mission is to provide upmost quality Skin care products to gratify the perforce of end-consumers. We believe in the power of beauty and self-care to help people build confidence and feel promising. Daneen’s quest is to develop and scale purpose-driven brand that have a truly outright impact. Most importantly we want to create and innovate, to aim for product excellence and to build strong trustworthy connection with customer.
Our Vision
In an ever-changing global environment, we will keep our fingers on the pulse to perceive and respond to people’s profound need for betterment.
We will strive to create a better world through beauty innovations. A world where people live in happiness, and beauty is limitless, loving and alive. To be the most reputable, client focused skincare corporate, Value and integrity will be our key components to our long-term success. Through consistent innovation that is aimed at developing advanced skin care products based on active ingredients.
CORE VALUES
Loyal - We make efforts to remain loyal to our customers and our mission of providing brands that will restore and lavish our customer’s skin and confidence.
Accessible - We aim to be approachable by high-quality offerings at affordable prices, in a variety of retail and online settings.
Inspirational - We aim to inspire others to walk by complete trust and confidence.
Health - We promote a wholesome approach to all aspects of health using as many natural resources as possible
CEO
Message
My ambition is to drive a high performance culture with no agreement on Quality at any cost.
Genix Group of Companies, established since 2004, has been a leading Pharmaceutical Group in the region. There has been a great deal of complexity and processes to create and launch Daneen Beauty brand especially in Skin Care business as the complexity goes with designing formula, developing the brand concept, designing the packaging, and so many other factors. Having professional experience in Pharmaceuticals, we understand the meaning of Skin care due to our standing in Dermatology, we fully understand the needs and wants for the clients by holding market surveys and research.
We will continue to challenge the best technique of skin care and cosmetics with continuous R & D.
We strive to service our customers with those special products via effective marketing strategies.
Our aim is to make Daneen Beauty the most Trusted Skin Care brand globally.